The Effect of Destination Management Quality on Tourists’ Revisit Intention at Lombok Wildlife Park

Abstract

Tourism destinations are required to maintain management quality in order to create positive visitor experiences and encourage tourists to return. Lombok Wildlife Park is one of the wildlife-based tourism attractions in North Lombok that requires continuous management improvement to maintain visitor satisfaction and loyalty. This study aims to analyze the effect of destination management quality on tourists' revisit intention at Lombok Wildlife Park, North Lombok. A quantitative approach with a survey design was used. The study involved 40 respondents, consisting of visitors and destination management personnel for descriptive purposes. Data were collected using a five-point Likert-scale questionnaire and analyzed using validity testing, reliability testing, simple linear regression, t-test, and coefficient of determination. The simulated analysis showed that all indicators of destination management quality and revisit intention met the minimum validity and reliability criteria. Destination management quality had a positive and significant effect on revisit intention, with a regression coefficient of 0.607, t = 7.240, and p < 0.001. The coefficient of determination was 0.580, indicating that destination management quality explained 58.0% of the variation in revisit intention. The findings indicate that improvements in attraction management, facilities, service quality, environmental cleanliness, accessibility, and visitor safety can strengthen tourists' intention to revisit. Further research should employ a larger sample and include additional variables such as tourist satisfaction, destination image, memorable tourism experience, and perceived value.