Strategi Pengelolaan Destinasi Wisata Berbasis Potensi Lokal di Desa Sade untuk Mendukung Daya Saing Pariwisata

Abstract

Tourism destination management based on local potential is essential for strengthening destination identity while increasing the benefits of tourism for local communities. This study aims to analyze local potential, community involvement, management constraints, and strategies for developing a tourism destination in Sade Village, Lombok, West Nusa Tenggara. The study employed a qualitative approach with a descriptive research design. Data were collected in August 2025 through semi-structured interviews, observations, and documentation, involving 25 local residents as informants. The data were analyzed descriptively and qualitatively through data organization, reduction, presentation, and conclusion drawing, while data validity was ensured through technique triangulation. The findings indicate that Sade Village possesses diverse local potential, including Sasak culture and traditions, weaving, handicrafts, culinary products, performing arts, agriculture, homestays, and community-based economic activities. A total of 20 informants (80%) were categorized as actively involved, while 5 informants (20%) were categorized as moderately active in activities related to local potential and tourism. The main constraints identified include promotion, access to capital, marketing, infrastructure, regeneration, equipment, and human resource capacity. The proposed strategies include enhancing community capacity, digitalization and promotion, developing local products, improving facilities and infrastructure, strengthening access to financing, and expanding marketing networks. The study concludes that tourism destination management based on local potential needs to be implemented in an integrated manner by positioning the local community as a key stakeholder in cultural preservation, product development, and the enhancement of tourism competitiveness.